Early Learning Centre was established in 1974 by John Beale, whose vision was born out of a personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children. This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played. We are committed to creating quality products and bringing innovation through new product design, as well as continuing to make the much loved and trusted toys we all know and love. We are committed to making Early Learning available all over the world. Early Learning Centre toys are now available from ELC.co.uk, all UK Entertainer stores and 520 international store